5 Reasons Why You Need a Signature Cocktail

A group of women clinking glasses on a patio during an outdoor summer party

Nothing says, "let's celebrate!" like greeting your guests at the door with a delicious drink.

by Erin Henderson

I’ve long championed a theme for a party.

It doesn’t – and in most cases shouldn’t – be over-the-top. Something as easy going as florals for a spring brunch, or cottage country cozy for Christmas, is enough to create the compass for your message. Knowing your theme will dictate everything: food, setting, and, of course, the drinks.

I’ve hosted Christmas Tree Trimming parties that began with a warming Hot Buttered Bourbon Apple Cider; kick started fall apéro with a Pumpkin Spice French 75, and, inspired by a summer trip to the dreamy French port city of Cassis, greeted guests arriving for a pool party with a Kir Royale.

Signature cocktails have now become an expectation of my regular guests. A surprise and delight, they’re excited to discover what will be served. It’s fun to see the child-like glee of your guests when greeting them at the door, a glass of something new and different in hand.  

1. It Sets the Tone

Once again, it all circles back to theme. Greeting guests with the signature cocktail gives them a subtle clue as to the vibe of the party - formal, casual, beach themed, classic - the drink you serve sets the mood of the party.

2. It Feels Festive

Whether it's Christmas, Canada Day or your basic Friday night, the signature drink immediately takes your gathering up a notch. It says, "this is a special occasion," one that you've put thought and into making a tad more important than every other day.

3. It's an Ice Breaker

You probably don't need a conversation starter for your nearest and dearest, but what if those BFF's are bringing a new date - or you're blending groups who may not be that familiar with each other? Sharing a laugh over the punch bowl is as good a reason as any to get the gang mixing and mingling.

4. It Becomes Tradition

When you serve a signature cocktail, it puts a little pizazz in your party and gives friends and family something to look forward to. It doesn't have to be the same cocktail every time – in fact we would advise against it as seasons, occasions, and celebrations change, and so should your signature drink – but the simple fact that guests know they're going to get a little something special becomes a fun ritual.

5. It Solidifies Your Party Host Status

This one might be a tad self-serving, but it's true. When you put a little extra effort into throwing a bash – which includes thinking of, creating, and serving a signature cocktail – it shows you are serious about hosting a party. And there's nothing wrong with wowing guests so they always look forward to coming over, and as a reward you get to enjoy the hard-earned reputation of being a Host With the Most.

Hear From Real People!

The unique programs and the tour we did with you was a huge success. Guests really enjoyed the afternoon!
I wanted to thank you again for last night. Everyone had a great time, and I received a lot of compliments, on your behalf. You struck a great balance between being informational and entertaining. 10 out of 10.
You were such an awesome host and I appreciate all of the work you put into it. Thank you so much again!
The event was a huge success! Everyone seemed to enjoy themselves and the group was quite engaged. The wine was also delicious! Thank you so much! I hope we can work together on another event in the future!
The Wine Sisters are professional and flexible to attend to client needs. They’re able to provide 'one stop shop for events.
I’m really pleased with how the event went. Everyone feels really happy with your incredible hosting skills and experience. We all DEFINITELY want to use The Wine Sisters again! Thank you so much!!
You were great and hilarious, and made everyone feel comfortable. Appreciate your time with me and helping pull this event together.
Wow, Emily was absolutely fantastic! She was patient, explained the wines well, and was a delight to work with.

Thank you so much for everything I will definitely use your services again.
You and your team were an absolute pleasure to work with! From the get go, you were very flexible with our needs, communicated in a timely manner, and tailored your services to be exactly what we asked for.
Everything was perfect and very personalized! We still talk about experience and how nice it was. Definitely memories our family will treasure forever.

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