5 Reasons Why You Need a Signature Cocktail

A group of women clinking glasses on a patio during an outdoor summer party

Nothing says, "let's celebrate!" like greeting your guests at the door with a delicious drink.

by Erin Henderson

I’ve long championed a theme for a party.

It doesn’t – and in most cases shouldn’t – be over-the-top. Something as easy going as florals for a spring brunch, or cottage country cozy for Christmas, is enough to create the compass for your message. Knowing your theme will dictate everything: food, setting, and, of course, the drinks.

I’ve hosted Christmas Tree Trimming parties that began with a warming Hot Buttered Bourbon Apple Cider; kick started fall apéro with a Pumpkin Spice French 75, and, inspired by a summer trip to the dreamy French port city of Cassis, greeted guests arriving for a pool party with a Kir Royale.

Signature cocktails have now become an expectation of my regular guests. A surprise and delight, they’re excited to discover what will be served. It’s fun to see the child-like glee of your guests when greeting them at the door, a glass of something new and different in hand.  

1. It Sets the Tone

Once again, it all circles back to theme. Greeting guests with the signature cocktail gives them a subtle clue as to the vibe of the party - formal, casual, beach themed, classic - the drink you serve sets the mood of the party.

2. It Feels Festive

Whether it's Christmas, Canada Day or your basic Friday night, the signature drink immediately takes your gathering up a notch. It says, "this is a special occasion," one that you've put thought and into making a tad more important than every other day.

3. It's an Ice Breaker

You probably don't need a conversation starter for your nearest and dearest, but what if those BFF's are bringing a new date - or you're blending groups who may not be that familiar with each other? Sharing a laugh over the punch bowl is as good a reason as any to get the gang mixing and mingling.

4. It Becomes Tradition

When you serve a signature cocktail, it puts a little pizazz in your party and gives friends and family something to look forward to. It doesn't have to be the same cocktail every time – in fact we would advise against it as seasons, occasions, and celebrations change, and so should your signature drink – but the simple fact that guests know they're going to get a little something special becomes a fun ritual.

5. It Solidifies Your Party Host Status

This one might be a tad self-serving, but it's true. When you put a little extra effort into throwing a bash – which includes thinking of, creating, and serving a signature cocktail – it shows you are serious about hosting a party. And there's nothing wrong with wowing guests so they always look forward to coming over, and as a reward you get to enjoy the hard-earned reputation of being a Host With the Most.

Hear From Real People!

I had the pleasure of attending the Oceania Cruise event where you conducted a wine pairing. I have to say that your wine and food pairing made a typically ho hum travel information night, spectacular! I have never done a wine pairing. I was amazed at how food interacted with the wines.
Everything was perfect and very personalized! We still talk about experience and how nice it was. Definitely memories our family will treasure forever.
I wanted to thank you SO much for your tutored wine tasting! It was so much fun. You were both informative and hilarious! Each person said they would definitely recommend you to anyone looking to do a wine tasting!
Bravo! You were awesome and I loved the presentation, explanation and selection of wines! I just had to reach out and thank you for a wonderful evening. You two are fabulous – great energy and you really like what you do.  You make tasting wine fun!
Our guests had a great evening and Erin made sure that everyone (even non-drinkers) enjoyed themselves! Thanks for making the bridal shower so memorable!
You were such an awesome host and I appreciate all of the work you put into it. Thank you so much again!
Thank you very much for the amazing wine tasting. We all had the most wonderful time. The wines were excellent and your presentation was very entertaining and informative.
Thank you very much for your services. Everyone had a fantastic time and loved everything! Thank you again for a successful event and making me look oh so good.
Everybody had a ton of fun and we very much see this structure as a template we can use with clients and friends in the future.
The unique programs and the tour we did with you was a huge success. Guests really enjoyed the afternoon!

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